A monthly review may be sufficient for most businesses but national or international organizations often warrant more frequent brand safety checks.įortunately, each social network has policies against impersonation and intellectual property infringement. That’s why it’s important to check for imposters and repurposed content regularly. Unfortunately, it’s relatively easy for bad actors to impersonate brands and organizations with fake accounts on social media networks. ![]() After all, impersonators can spread misinformation about your brand and even steal customers from your business. If you don’t implement brand safety measures, you could put your brand at risk and end up with confused or unhappy customers. When you try to protect your brand reputation, your business appears more trustworthy, which can help you convert and retain more customers. Maintaining a healthy brand reputation is critical across marketing channels, especially social media platforms. ![]() Why It’s Important to Seek Out and Report Fake Accounts and Profiles from Impersonators In this article, you’ll discover how to find and report fake accounts. Are people pretending to be you or your business on popular social platforms? Wondering how to report profiles that steal your content?
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